Labour in Wales: We will also motivate people away from private car use through demand management

Labour in Wales: We will also motivate people away from private car use through demand management

Commenting on the news that promotional leaflets posted to Welsh homes about Labour’s 20 mph speed limit plans lacked transparency, Welsh Conservative Shadow Transport Minister, Natasha Asghar MS said:

“As the weeks go on and the facts continue to come in, it becomes even more clear that Labour’s bonkers 20mph speed limit rollout has been an absolute shambles.

“What’s worse about this instance is they lied to the public in their propaganda leaflet sent out to every home in the country, which embarrassingly not every household received.

“Labour have wasted millions on this costly policy that will hit the Welsh economy up to £9 billion. The Welsh Conservatives would scrap 20 mph speed limits on day one.”

Motivation to make a shift away from you the taxpayer using your private car
Welsh Labour will work with partners to develop education, marketing and other tools to transform the image of walking, cycling and public transport – this will include further support to expand TfW’s community engagement role to include travel planning, supporting partners and other organisations to deliver facilities and programmes which encourage modal shift.

In 2022 we delivered a Public Transport Recovery Campaign to help address the challenges of attracting people back to using public transport. The first phase of this was launched inApril as ‘the real social network’.

Working with our partners we will use our future campaigns and marketing materials to build on our investments in walking, cycling and public transport to transform their image and become the natural choice for everyday journeys. We will refresh these campaigns as behaviours change to maintain the momentum and embed sustainable choices for the future.

To be motivated to a sustainable choice it is vital that people feel safe, welcome, comfortable and confident when using public transport and other sustainable travel modes. We have a wide range of projects across each mode and sector to transform customer experiences, from developing national standards for taxis to improving accessibility, facilities and signage at our rail stations.

For customers to be confident to use our sustainable transport services they must be reliable. Our investment in vehicles and rolling stock, the redesign of bus networks and prioritizing road space for sustainable transport will support this reliability and build the confidence that services will be there when needed.

Our work on integrated ticketing and journey planning outlined in priority 2, above, is essential to improving the customer experience of sustainable transport by making it easy and affordable to use for door-to-door journeys.

Labour minister: ‘We don’t know what we’re doing on the economy’

We will also motivate people away from private car use through demand management – the Wales Transport Strategy includes a commitment to develop a national road user charging framework.

Further work will be undertaken to develop a fair and equitable road user charging framework, including how local authorities can borrow against these future revenue streams to fund transport improvements; and also consider other alternatives such as workplace car parking levies and road space reallocation.


An Independent
Review of Road
User Charging
in Wales
Derek Turner CBE FREng

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