A young woman from Aberdare has been selected as a Miss Wales 2025 finalist.
20-year-old Eleri from Aberdare is a third-year geography student at the University of Birmingham.
She is passionate about mental health awareness, homelessness and sustainability. At only 20 years
old, she recently founded ‘Embrace Compassion’ which encourages people to reach out and support
one another in small communities. Upcoming in November and December, she is holding a charity
yoga fundraiser for ‘Beauty with a Purpose’, a compassion walk through Cardiff to hand out essential
supplies to the homeless and a toy drive for ‘ToyBoxProjectUk’. She is the Social Media Manager for
STAR Birmingham provides support and advocacy for asylum seekers in Birmingham. When
she graduates, she hopes to use her geography degree to begin a new campaign with her charity to
encourage the revitalisation of small towns and their high streets. In her spare time, she makes her
own dresses (which she hopes to start selling soon) and loves doing ballet. She hopes to use her
position as a Miss Wales finalist to spread awareness for these causes and expand her reach as an
activist.
Eleri, sponsored by ‘Crosshands Commercials’ said: “I’m really excited for the final and the
adventures in store through the Miss Wales competition. My priority is to fundraise for the Miss
World charity, Beauty With A Purpose, and to spread the Miss Wales message of confidence in
young women. I’m also looking forward to all the friends and memories I’ll make along the way.”
The Miss Wales 2025 final will take place in May and involve a three-day event including an
empowerment day designed to boost the confidence of contestants; the Miss Wales Charity Ball in
aid of the Miss World charity Beauty With A Purpose; and a catwalk event in front of an audience
and panel of judges.
The events will occur in the Holland House Hotel in Cardiff and the Riverfront in Newport.
In the run-up to the final, the girls will undertake a series of challenges including raising money for
the Miss World Charity, Beauty With A Purpose as well as supporting the not-for-profit organisation,
A-Sisterhood, which helps women’s causes in the UK and overseas. They will also be taking part in a
random act of kindness day on St David’s Day and holding female-related events to mark
International Women’s Day on 8 March.
As well as the fundraising and personal development opportunities, the finalists will also have the
opportunity to enjoy the glamorous side of the Miss Wales experience including attending special
events, doing photoshoots and working with the media.
Miss Wales organiser, Paula Abbandonato, said: “Miss Wales is committed to Beauty With A Purpose
and that means empowering young women and raising money for good causes through the glamour
and fun of pageantry. The girls get to make great friends and experience new opportunities while
really doing their bit for charity.”
The current Miss Wales is 22-year-old Millie-Mae Adams, a medical student from Cardiff. The
reigning Miss World is Krystyna Pyskova from Czech Republic.
The last time Wales won Miss World was in 1974 when Helen Morgan from Barry took the crown.
Sophie Moulds from Ferndale came close in 2012 when she was placed first runner up.
The new Miss Wales will represent Wales at Miss World and will enjoy a year of VIP experiences
including a visit to India to support the Sheroes of Stop Acid Attaks..
www.misswales.co.uk
www.missworld.com
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